ART DIRECTOR
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Canal Street Mystery Box

Canal Street Mystery Box

honoring canal streets grity roots with an online store for the holidays. 

Canal Street Mystery Box is our love letter to one of New York’s grandest thoroughfare

sHere’s how it works: Highfield fills up boxes with a random assortment of Canal Street loot like outdated fidget spinners, "I LOVE NY" t-shirts and an overpriced squishy toy.

Agency: Highfield / Press: Here / here / here  CW: Kevin O’connell ACD: Alex norling